Our company

Our mission is to help facilitate the design of better products and services by understanding customers and their needs.


We’re based in Sydney and work across Australia, New Zealand, Asia, UK and USA.

  • We work with private and government clients on small research projects through to enterprise financial platform designs.

  • We have an interest and specialist skills in making technology usable and useful for older people.

  • We work with companies to help them deliver usable and useful products and services to market by understanding their customers better.

How we work

 
  • We often hear internal design teams say “Agencies or contractors always get the fun stuff while we get lumbered with all the boring internal maintenance”.

    Our goal is to work with your team, helping build skills and knowledge to grow and deliver to the needs of your business and customers.

  • Engaging an external agency should be to:

    1. Bolster the internal team during busy times without the overhead of bringing someone new into the team

    2. Gain an outside view point to expand on internal thinking and identify any subconscious bias

    3. Fill a skills gap for a specific task or project delivery

    Often agency resources are fly-in, fly-out taking learnings with them when they’re done.

    We want our clients to know all they can about their customers and the way their products are seen in market.

    We work alongside your team, sharing and teaching throughout the process to maintain engagement and motivation. Individuals build skills while also delivering project outcomes.

  • We don’t just practice design and research, we teach it.

    With internal teams you benefit from awareness of research findings or ideas that might not have made it into the initial project scope. Keeping this knowledge in-house can help future design work and improve how you deliver to your clients.

    1. We love what we do and want others to as well

    2. We don't want to be the internal team, we want to help when needed, then step away

    3. We find strength in being a small team - immersed in our client brands and sharing knowledge with each other

    There is no shortage of research and design projects for us to work on, if we don't empower our clients we'll never find time for a break. 

 

We’re not trying to be everything to everyone.

 

We know what we're good at and are proud of it.

We won't be specialists if we try to be everything to everyone. 

We stick with what we know - research, design and training. 

If you're looking for developers, brand, marketing or PR, that's not what we do. We know many people in the industry and will always help our clients find the right partners for specialist services we don't provide.

Desk with laptop, coffee mug and a spiral notepad and pencil